Canada’s World Cup bill is exploding—and taxpayers may be left with the tab.
Moshe Lander explains who really profits when FIFA comes to town.

In this episode, we break down:
• Why Canada’s 2026 World Cup costs have ballooned past early estimates
• How FIFA makes money from broadcasting, sponsorships, tickets, and hospitality
• Why host cities like Toronto and Vancouver may see limited economic benefit
• The reality behind ticket pricing, dynamic pricing, and secondary markets like StubHub
• Why mega-events often overpromise tourism, jobs, and long-term economic growth
• Whether Canada should avoid using the World Cup as a model for future Olympic bids

Hosts: Paul Micucci
Guests: Moshe Lander

Timestamps:
00:00 Intro
02:11 Canada’s World Cup cost problem
05:27 Who really profits from FIFA events?
08:31 Why budgets spiral out of control
11:02 Broadcast rights, sponsors, and global TV revenue
16:02 FIFA’s monopoly power in world soccer
19:19 Do host cities actually gain economically?
23:50 Tourism displacement and local business impacts
27:44 Why World Cup tickets are so expensive
34:49 StubHub, scalping, and the secondary ticket market
39:03 FIFA’s revenues, costs, and profit projections
40:30 Which sporting events actually make money?
42:28 Why the Olympics are financially risky
44:45 Selling nation-building instead of economic promises
47:02 Canada’s weak local marketing strategy
48:00 Final thoughts

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Pillars: Economy

#WorldCup2026 #FIFA #CanadaEconomy #SportsBusiness #Toronto

Is World Cup Costing Canada Too Much? ft. Moshe Lander

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