Is World Cup Costing Canada Too Much? ft. Moshe Lander

Canada’s World Cup bill is exploding—and taxpayers may be left with the tab.
Moshe Lander explains who really profits when FIFA comes to town.

In this episode, we break down:
• Why Canada’s 2026 World Cup costs have ballooned past early estimates
• How FIFA makes money from broadcasting, sponsorships, tickets, and hospitality
• Why host cities like Toronto and Vancouver may see limited economic benefit
• The reality behind ticket pricing, dynamic pricing, and secondary markets like StubHub
• Why mega-events often overpromise tourism, jobs, and long-term economic growth
• Whether Canada should avoid using the World Cup as a model for future Olympic bids

Hosts: Paul Micucci
Guests: Moshe Lander

Timestamps:
00:00 Intro
02:11 Canada’s World Cup cost problem
05:27 Who really profits from FIFA events?
08:31 Why budgets spiral out of control
11:02 Broadcast rights, sponsors, and global TV revenue
16:02 FIFA’s monopoly power in world soccer
19:19 Do host cities actually gain economically?
23:50 Tourism displacement and local business impacts
27:44 Why World Cup tickets are so expensive
34:49 StubHub, scalping, and the secondary ticket market
39:03 FIFA’s revenues, costs, and profit projections
40:30 Which sporting events actually make money?
42:28 Why the Olympics are financially risky
44:45 Selling nation-building instead of economic promises
47:02 Canada’s weak local marketing strategy
48:00 Final thoughts

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Pillars: Economy

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