Super Bowl Isn’t Football Anymore
Super Bowl 60 proved it again: this isn’t just football — it’s a global machine built on hype, money, and spectacle. From media security to halftime logistics to worldwide audience pull, we break down what most fans never see.
Host Jim is joined by Bradie to unpack:
• Why the Super Bowl wins even when the game is boring
• How the NFL turns a city into a sponsor-controlled “takeover”
• What media access/security really looks like on game week
• The halftime show machine: rehearsals, timing, and flawless execution
• The politics + backlash cycle — and why the NFL plays the long game globally
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